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Friday, August 15 • 2:00pm - 2:50pm
From standups to social media: How to be a digital journalist on TV (sponsored by NBC)

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Today’s media landscape is a fast-paced web of new technology and new ideas. The roles of reporters and producers have morphed and expanded to accommodate this new fast-paced environment and the diverse platforms of broadcast, digital and social media. Whether you are on or off camera, to be successful, you must adapt content to all different outlets. This can mean taking an article for .com and translating that expertise in an on-air appearance, or turning a package into a web story. This is a balancing act that includes time management, audience awareness, knowledge of all available technology and buy-in from your supervisors. Reaching your potential means knowing how to market your story to a 360 world.


Craig Robinson

EVP & Chief Diversity Officer, NBCUniversal
Craig Robinson is the executive vice president, chief diversity officer for NBCUniversal. He was named chief diversity officer in August 2011, having previously served as president and general manager of KNBC-TV, the NBC-owned station in Los Angeles, since 2008. There, he oversaw... Read More →


Mike Goldrick

Vice President of News, WRC-TV
(@gatormikenews) Michael Goldrick is vice president of news at WRC-TV in Washington, D.C. Previously, he was news director of WPXI, the NBC affiliate in Pittsburgh, where he oversaw a newsroom that won seven Edward R. Murrow Awards. Goldrick also has held news leadership roles at... Read More →

Vivian Lin

Chief Marketing Officer, Jason Paul Marketing
(@VivishootsVid) Vivian Lin is Chief Marketing Officer of Jason Paul Marketing, a full-service digital marketing firm Her clients have included Sprint, Verizon, Movistar, UCSD Birch Aquarium, KWVE radio, the San Diego Zoo and the San Diego Safari Park. She also developed and hosted... Read More →

Ted Shaffrey

Video Journalist, Associated Press
(@tedshaffrey) Ted Shaffrey is a “one man band” at the Associated Press. When constructing video stories, he is an interviewer, researcher, camera operator, producer, sound and lighting technician, scriptwriter, video editor and narrator. He regularly contributes to the AP text... Read More →

Eun Yang

Anchor/Reporter, WRC-TV
(@eunyangnbc) Eun Yang anchors News4 Today, the No. 1-rated morning news in Washington, D.C. Her day starts in the middle of the night, as she is on air each morning at 4:26 a.m. She is also the Emmy-award-winning host of “Foodies” a food and restaurant local show. Yang joined... Read More →

Liberty Zabala

Reporter Trainee, NBC
(@LibertyNBC7SD) Liberty Zabala is a reporter trainee for the NBC Reporter Development Program working as a multimedia journalist for NBC 7 San Diego. She previously worked as a multimedia journalist for KCOY/KKFX, the CBS/FOX affiliate covering central California. She was selected... Read More →

Friday August 15, 2014 2:00pm - 2:50pm EDT
Meeting Room 5, Renaissance Washington, DC Downtown 999 Ninth St. NW, Washington, DC, 20001

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