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Thursday, August 14 • 2:00pm - 2:50pm
Polling and stats 101 - don't be fooled

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Understand the numbers in political polling and come out with smarter stories. Sure, you know the basics of reporting on polls, margin of error and basic methodology. But how do you become a pro at combing through the crosstabs for that hidden gem of a story? Learn from the best in the business how to tell the difference between good and bad polls, and some common mistakes that you can avoid on deadline. This is a great session for those who are interested in politics, survey research and stepping up their data game ahead of the election.


Jennifer Agiesta

Director of Polling, Associated Press
(@jennagiesta) As director of polling for The Associated Press, Jennifer Agiesta manages AP’s survey research and reporting on polling. She joined AP in 2010, becoming director in 2012. She has covered polling for The Washington Post and worked on exit polling. She also has conducted... Read More →

Sara Goo

Senior Digital Editor, Pew Research Center
(@sarakgoo) Sara Goo is editor of Fact Tank (@FactTank), a new data blog by the Pew Research Center. She oversees editorial content and social media for @pewresearch. She is formerly a digital editor and reporter for The Washington Post.

Jocelyn Kiley

Senior Researcher, Pew Research Center for People & the Press
(@jocelynkiley) Jocelyn Kiley designs and manages surveys, develops questionnaires and analyzes polling data. She has been involved in Pew Research’s political typology report and related quiz, as well as the center’s first survey of the lesbian, gay, bisexual and transgender... Read More →

Clifford Young

Managing Director, Public Affairs and Public Sector, Ipsos
Clifford Young is the managing director of Ipsos Public Affairs and Public Sector practice in the U.S.  He oversees the Ipsos US election polling for Reuters and his research specialities include social and public opinion trends, crisis management, political risk polling and political... Read More →

Thursday August 14, 2014 2:00pm - 2:50pm EDT
Meeting Room 10, Renaissance Washington, DC Downtown 999 Ninth St. NW, Washington, DC, 20001

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