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Thursday, August 14 • 11:00am - 11:50am
Using web analytics for mobile

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Web analytics have become a central part of digital journalism in 2014. They speak to broader readership trends and help inform editorial decisions. In this age of mobile devices, web analytics have only gotten more fractured and confusing. We help you make sense of it all and discuss the delicate balance between driving web traffic and disseminating the news.
Moderators
TK

Theodore Kim

Homepage Editor, The New York Times
(@theotypes) In September, Theodore Kim will begin a new job as a homepage editor at the New York Times. Previously, he served as mobile/tablet editor at The Washington Post, where he helped oversee daily story production and special projects on mobile platforms. Before The Post... Read More →

Speakers
JB

Jake Batsell

Assistant Professor of Digital Journalism and Media Entrepreneurship, Southern Methodist University
(@jbatsell) Jake Batsell worked for more than a decade as a print journalist before learning to shoot and edit video as The Dallas Morning News Metro Desk’s “hybrid” reporter. He has covered everything including Latin American coffee farms and Michael Jordan’s baseball career... Read More →
MK

Melody Kramer

Digital Strategist and Associate Editor, NPR
(@mkramer) Melody co-leads NPR’s social media team and strategy. She helps create and launch products that help the NPR newsroom better prioritize their time on social, consults on internal social projects, and evaluates third-party tools for NPR. She used to work at “Fresh Air... Read More →

Thursday August 14, 2014 11:00am - 11:50am EDT
Meeting Room 14, Renaissance Washington, DC Downtown 999 Ninth St. NW, Washington, DC, 20001
  Web-Social Track

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